1:1 Marketing with Avalon
Avalon Color has teamed with Xerox Corporation, the leader in 1:1 marketing communications.
1:1 marketing is the planning, implementation, and measurement of a marketing communications program that specifically targets the individual customer. This is also called a variable data-driven program. This could be based on information about an individual hospital closest to the recipient, or a degree program that would best appeal to a particular person being marketed to.
Next, we’ll print the material, which will be personalized with descriptors from the prospect list, and mail the material to the target market. The material will have a response card that’s backed by a dedicated web site, which we will also design for capturing the response information.
To measure your 1:1 program effectiveness, we recommend that we also design, print and mail a “control” piece of material, which is not based on 1:1 marketing. This could also be your current brochure that is not a 1:1 marketing piece.
Finally, we’ll print and mail both the 1:1 marketing material and the control material at the same time. Then, in a matter of days, we will compare the response rates of each package. Based on national samples, the 1:1 marketing program could be up to 8 times more effective than a non-1:1, static package.
Please contact us to discuss how Color can be your 1:1 marketing communications project partner.
1:1 Marketing Results Using Digital Printing Technology
- Government Sector: State of Maine The Maine Department of Tourism achieved a 24.1% increase in the response rate of the variable data-driven mailing over the static one!
- Financial Sector: Prudential Retirement Prudential Retirement achieved a 30% increase in productivity with their personalized, variable data-driven marketing program!
- Education Sector: University of Southern New Hampshire The University of Southern New Hampshire attracted 46 new students with a variable data-driven program utilizing digital printing technology!